Paste a link. Get a finished marketing video.
A product link or a few product photos is all Director needs. It writes the hooks, shoots every segment, scores it, and captions it in English, 中文 or Bahasa Melayu - you approve one storyboard, Director does the rest.
No separate subscription - billed from your Karya credits.
58 styles
UGC · motion · cinematic · party
What it directs
One tool, four completely different looks
Talking-head, unboxing and testimonial formats that feel shot by a real customer.
Hero showcases, 360° orbits and stress-test drama - no presenter needed.
Slow, poster-grade brand films built on light, texture and restraint.
Viral gift-reveal and unboxing formats built for shareability.
How it works
Bring your product
Paste a reference link (TikTok, Instagram, YouTube), or upload a few product photos - either is enough to start.
Pick a style, or let it choose
Browse 58 directed styles across UGC, product motion, cinematic and party formats, or hand it to Auto-Pilot.
Approve, then it directs itself
Sign off on one storyboard and Director shoots every segment, adds voiceover, music and captions, then hands you the finished video.
58 directed styles, ready to shoot
Every style is a full shot-by-shot format, not a filter - pacing, camera language and payload timing already worked out. A few of them:
PartySeasonal Countdown
PartyPull-String Reveal
UGCSecret Hack Reveal
UGCTV Spot
Product MotionOrbit 360
Product MotionGiant Figure
Direct-Response AdsTestimonial
Direct-Response AdsBefore / After
Built in
Auto-Pilot
Don't want to choose? It will.
Auto-Pilot is the default - it reads your product and picks the style, hook and setting for you, so Continue never needs a manual choice.
Languages
Direct once, speak every market.
Generate with karaoke-style synced captions, then use Director’s own re-localizer to turn a finished project into the other two languages without starting over.
Multiplier
Already have a winner? Multiply it.
Swap the character, outfit, location or object on a finished video - no reshoot, no starting from a blank storyboard.
FAQ
Questions, answered
A product link (TikTok, Instagram or YouTube) or a few product photos - either is enough for Director to build a storyboard.
English, 中文 (Chinese) and Bahasa Melayu, with karaoke-style captions synced to the voiceover in each. Already have a finished video? Director can re-localize it into the other two languages from that same project.
No - Auto-Pilot is the default and lets Director choose the style, hook and setting for you. You can also browse the 58 directed styles yourself and pick one, or hand off just part of the decision.
There’s no separate subscription. Director spends from your regular Karya credit balance - the same wallet you use across every other studio - and shows the estimated cost before you approve the storyboard.
Yes. Anything Director generates for your account is yours to use in ads, social posts and anywhere else you market your product.
Send it to Multiplier instead of starting from scratch - it swaps the character, outfit, location or object on that finished video to generate up to 6 new variants.
Ready to direct your first video?
One link or a few photos is all it takes. No separate subscription - billed from your Karya credits.